Does being nice pay off in business results? According to Kristin Tillquist, author of Capitalizing on Kindness: Why 21st Century Professionals Need to Be Nice, it does.
It’s not new news that community organizations and charities have fallen victim to declining donations when they need them most because so many people need them.
Tillquist says, “Stepping in to give when so many others are pulling out makes your gift so much more meaningful. Giving when others need it most weds others to you in gratitude and loyalty; your generosity now stands out and will never be forgotten. Philanthropy benefits both the receiver and the giver. When you give more, you get more. Giving away money, products or ‘in kind’ assistance not only helps others but also builds product awareness, positive brand and image, customer loyalty, and positive community relations – all of which contribute to a healthy bottom line.”
Good news doesn’t make the news as often as bad news does, but it’s worth far more in the long run. Tillquist offered up these five tips for business giving during this recession.
- Treat your donations as a business strategy to maximize their social and business benefits
- Give when others need it most to build your caring reputation.
- Create a culture of kindness to attract and retain the ‘best of the best’ employees.
- Companies considered leaders in corporate philanthropy practices “…typically commit between 1 and 5 percent of pre-tax profits to charity,” according to Business for Social Responsibility.
- Measuring the results of corporate philanthropy is increasingly important. Giving is good for everyone. That’s the bottom line.
You can learn more about her thoughts on “being a nice business” and the benefits it can reap by watching the video below.