Trademarks and Service Marks
“A trademark or service mark consists of two parts. In reverse order, they are:
The noun that specifies what kind of product or service you’re talking about. Examples: automobile; health plan.
The word or words that function as an adjective to identify a product or service as being different from all others. Examples: Buick automobile; Saab automobile; Blue Shield health plan; Kaiser health plan. ”
– There is always confusion as to what trade marks and service marks are. Well here is the answer. -ed.