Macy’s announced today that it has struck up a deal with Dunnhumby USA, a company that digs down beneath the data to figure out what customers really want.
With U. S. offices in Atlanta, Cincinnati and Chicago, Dunnhumby — a British company — uses loyalty programs, sales data and traditional market research data to analyze customer habits and design plans to increase the sales of its clients.
In an Associated Press story about an increase in shares of Kroger Co. published on Monday, Citi Investment Research analyst Deborah Weinswig called attention to Kroger’s partnership with Dunnhumby. She said the relationship gives the grocer access to tools for tracking consumer preference.
Getting to know customers apparently has gotten considerably more complex than it used to be.
In a separate announcement made today, Macy’s reported earnings of 17 cents per diluted share for this year’s second quarter ended Aug. 2. For the same 13-week period last year, earnings per diluted share were 16 cents.