Marketing Sherpa has done it again. A new case study is posted on "How to Collect More Email Opt-Ins from Your Contact Us Form — 7 Tactics".
According to MarketingSherpa’s new IT Marketing Benchmark Guide, only 9% of surveyed marketers called their site’s Contact Us forms "very effective." That’s pretty sad.
Here are seven specific tactics one B-to-B marketer uses to get a whopping 67.4% of prospects visiting his contact form to fill it out and submit it. Includes creative sample.
If you’re looking for ways to improve the conversion of people clicking on your "contact us" page and actually submitting their contact info so you can follow up, you’ll find this case study very good.