I was lamenting to my trainer (the women I actually pay to help me work out) the other day about how I’m working out but can’t seem to get my diet in check. So she had me list everything I was eating for five days then analyzed it.
Too much wine, not eating for six hours at a stretch, the wrong portions, not enough complex carbs and on and on.
It seems that everything I was doing was wrong in terms of my intake of food.
So she recommended that I try a meal plan for a month to learn how to eat right again. You’ve seen these on TV. Nutrisystem is the big one where you can eat all your favorite foods including pizza and pasta and still lose weight.
I started on a west coast version of the meal plan called Sunfare. And there I was eating pasta, lasagna and more, but in smaller, controlled portions. I started eating five meals instead of three to balance out my system, giving it constant energy. I was shocked at what I was eating but upon my two-week evaluation, I had dropped four pounds, my body fat dropped four percentage points [and I’m not a big guy] and everything was fitting a lot better.
THE REAL WORLD RETAILING TAKEAWAY
Sometimes we have to relearn how to do things.
Gaining weight is supposed to be part of aging…our metabolism slows, restaurants are serving us bigger portions, we’re more busy than ever so we stop for an occasional fast food meal and voila, we put on an extra five or ten pounds in no time.
Owning a small business is the same. We slowly move away from what we did best, losing sight of a lean, mean retail machine. Before we know it, transactions are down, sales are down, conversion is down and profits are down.
Did you stop running the store? Are your employees up to snuff? Are you fighting like the scrappy underdog for more margin? Chances are you may have backed off over time because you’ve been doing it for awhile
I’ve seen it too many times with companies I consult with – they’ve lost their zeal for the business because they’ve been doing it too long. Some people can take an introspective look and figure out what to do. Others hire someone to help get them back on track.
No matter which way you go, it’s time to re-evaluate. It’s time to get back your mojo for the business if you’ve lost it.
Pick five things you want to change about the business. Then focus all of your attention on those goals. If it doesn’t fit within one of the goals, don’t do it.
With your efforts, your business will be more solid and you’ll be on your way to becoming that lean, mean retail machine you knew was in there, but had somehow gotten lost.