Hitwise just released a survey that showed that Google received 64 percent of all U.S. searches in July 2007.
Why is this important in terms of PR?
Because every time you put a new press release up on your site, put a link to a publication that’s covered you or even put a testimonial or case study up on your site, you’re also creating new life in terms of searchability and folks finding you. There is nothing worse than when a journalist does her Google search and comes to your site only to find old news, a sorry excuse for a press-ready press kit and no updated outgoing links to publications that are in your arena or might have covered you.
So get to know Google! Make friends with it and use it!
Google Receives 64 Percent Of All
Google Search Market Share Increased Seven Percent Year-Over-Year