Most business cards I see put me to sleep. At best
they’re good for jotting down notes. Beyond that they do nothing to make me want
to do business with the person who’s name is on them.
You can get more from your business cards though. Here
are a few ideas to get the most from them.
Why Have Business Cards?
The first thing to remember when buying business cards
is “why are you buying them?” Are they just to sit on your desk and impress
people who come to you? Or are they “working business cards” that get are
expected to generate business? Do you want them to be passed on so they produce
referrals for you? Or would you prefer they stay in your customer’s wallet,
briefcase or desk drawer so they call you when they need you?
Build Your Business Cards to Suit Your Purpose
Cards to impress should be fancy. They should shout “I’m
expensive!” Cards that are meant to get more business should be designed to
send a different message. They should tell your customer why they should do
business with you. Use your cards to deliver the same message the rest of your
Or, you might design your cards to encourage people to
pass them on so you get referrals. Create a clever way to suggest this and put
it on your business card. Make your cards viral! Think of the dollar bills or
stuffed animals that travel all over the world. How can you encourage people to
pass your cards on?
The Practical Side
If your budget is moderate and your business cards do
not have to be fancy, the online printing companies are a good choice. But, if
you want something of high quality, or that is unique (and you’re not a graphics
designer) then my advice is to use a local or chain printing shop.
If you use the “bricks and mortar” option, get at least
two bids. There is a BIG variation in pricing. The chains are usually more
competitive and consistent in their pricing but they might not offer all the
bells and whistles a local shop might.