Small Business Q&A
How do I put something like a booklet together? My husband has been in business for himself for over 25 years and I know that his knowledge about business would be helpful to a lot of people. What are the steps we need to take in order to offer tips or information to our clients?
Everyone knows something that someone else wants to know. The main thing you need to do is just get started. That’s what stops a lot of people. Getting started. Action is what will make it happen. Not knowing what type of services you provide, it’s tough to tell you what would work in your business.
Try this process.
Take a look at the common questions and requests your clients make. They can indicate a trend, want or need which means you’ll have a market for your product. If nothing pops out, ask them. People are typically more than happy to help.
Then you need to start with what you know. Sit down and brainstorm a list of topics you feel comfortable providing information about. Then group them together into common themes. You should see a pattern. Then decide how you will format and deliver your product. You have many options — print, ebook, audio, video (maybe all four!). Then put it all together and create a marketing plan for getting the word out to your clients and prospects.
If you need more help, my “Simple Online Business” manual provides more depth on how to create a product of any kind for your business.