One tactic for generating referrals as a growth strategy for small business is to simply tell existing clients they’ll get a percent discount the next time they use your service if they refer a friend. That’s how one small business owner has consistently grown her business. She says, “It’s almost guaranteed that my existing clients will continue to do business with me so they can cash in on their reward.”
Leveraging your existing customer base is a really smart way to get referrals for your business. Make sure whatever strategy you use appeals to your market.
Using this strategy can mean you’ll also get a lot of good testimonials about your business. Many people don’t realize how easy it is to do that. If you’re wondering how to make this work in your business, hop on over and read ‘It’s Better When They Tell Them.’
Need more help? Take a look at the Target Your Referrals Expert Roundtable.
What about you? Do you have a favorite referral tactic to share with us?