Read any article on search engine optimization and you’ll inevitably find tips on how to get your Web site ranked on Google. Most businesses focus their energies on getting a high ranking on the top search engines, but there’s a whole world of smaller niche search engines that could benefit your business even more.
Niche search engines cut out the noise and useless search results of major search engines by allowing users to focus on specific topics such as blogs, travel, shopping, medical, business, and media, meaning your business Web site has a better chance of being found by people specifically looking for your services.
Get your Web site in front of more of the right customers by following these four steps to getting ranked high on niche search engines.
Step 1: Find Your Niche
There are hundreds of niche search engines targeting hundreds of topics. The first thing you want to do is determine which category your business falls into. Compile a list of search engines that target your niche and go to work getting your site ranked high.
Step 2: Get Creative with Keywords
Don’t just rely on the generic keywords that every other business is using. Think outside the box and cut through the competition by coming up with a list of creative keywords that people could use to find your business. For example, if your business targets pet owners, don’t just use a generic phrase such as “pet supplies.” There’s too much competition using the same keyword. Try keywords such as “dog shampoo,” “cat tower,” and “tick comb” in addition to your typical popular keywords.
Another way to maximize keywords is to make them location-specific. For example, if you own a sushi restaurant in Seattle, try keyword phrases such as “sushi downtown Seattle” or “Pioneer Square sushi.”
Step 3: Optimize Your Keywords
You can have the best keywords in the world but they’re useless unless they’re positioned in the right place. The three most important places for keywords are in the Web page title, the keyword meta tag, and the description meta tag.
Step 4: Optimize Your Content
Search engines love new content, so update your Web site on a regular basis. Spiders tend to visit sites with new content so you’ll have a better chance at being ranked high if you have fresh content to feed them.
Also, structure your content so that keywords and other important text are located at the top of the Web page and less important text is located at the bottom. Search engines also rely on text that is bolded, italicized, or placed in headings to determine which content is important; so make sure you apply these stylistic features to your keywords and phrases.
Search engine optimization can be a tedious chore, but it’s the only way to get your Web site at the top of search results. By targeting niche search engines, you can hone in on those customers who need your services and drive more traffic to your site.