I’m tired of people spending all their time trying to figure it out. Trying to get it perfect before they implement it. It’s maddening.
A plan is only as good as the execution of the plan. The problem is that too many people get analysis-paralysis in the plan development and the plan never gets off the ground.
I like people who build a 747 while they’re flying it. They know the plane may not be perfect, but it flies. And they’ll fix it while they’re getting to their destination. Contrast that with the group that readies the plane on the ground, making sure every detail is perfect. I’ll put my money on the first group to reach the destination first.
THE REAL WORLD RETAILING TAKEAWAY
Retail moves at the speed of light. You need to keep up.
By the time you’ve thought of it, chances are it’s too late. Retail works further and further in advance of seasons, of holidays, of economic downturns (dare I say recessions)? Yes. You have to anticipate, chart a course and set sail. Sometimes you have a goal, sometimes it’s just a direction.
The point is that at least you’re moving toward something and not standing still getting passed by.
Make the move today. Get going. What are you going to accomplish? What course are you going to set sail on? Developing a new marketing piece? Researching a new line of products you’ll bring in? Jumping in with both feet and defining an entirely new category of business you’re going to jump into? Signing up to visit that trade show you’re always too busy to attend?
Those who move get ahead and get there first. Those who don’t move, lose.
Are you going to be a mover or a loser?