inventRight is contacted by the media fairly regularly. We’ve gathered such a large number of newsletter subscribers that we’re often able to connect inventors with media outlets who can use or want their stories. Just last week, the LA Times called us. We tried to answer their questions as best we could, but the rest we forwarded out to our subscribers under the “Get in the News Section”. Media attention is invaluable – we all know that. But many inventors continue to practice poor media etiquette. If you want to get on the air, in print, or in front of the camera, follow this advice!
Be relevant. Please, read what the media provider is looking for carefully! We often receive responses that have absolutely nothing to do with the topic at hand. Yes, the terms “stretching” and “spinning” a story exist. Should you twist or edit your write-up or press release to meet certain requirements? Sure, if the story is still solid and accurate. But please, do not waste the media provider’s time (and in the process, discredit your own name). If your story is completely irrelevant to the desired topic, it will not be selected.
Respond quickly! Response time is incredibly important. It blows my mind when inventors send me their press releases two, three weeks after a notice has been sent out. Promptness is everything. The media works on an incredibly tight schedule; you will miss opportunities for publicity if you aren’t prepared. Be ready at any moment to send something off. Usually, the window is as short as forty-eight hours.
Sign up for the free inventRight weekly newsletter if you’re interested in receiving news updates! Several of the inventors who have responded in past weeks have been featured in the LA Times and ABC News.
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 25 years. Along with business partner
Andrew Krauss, Stephen runs inventRight, a company dedicated to educating inventors about selling their ideas and the skills needed to succeed. You can ask questions and get advice on the inventRight forum, check out the resource center, and listen to the weekly radio show on inventing. Get In The News, list your invention to have media outlets find you for news stories.