Whether you’re marketing is through direct mail, bus benches, ads in the phone books, newspaper or elsewhere, you can get better results by using better headlines.
The job of a headline is to sell the rest of your ad. It’s like having a guy in a gorilla suit on the sidewalk in front of your retail store. It gets people’s attention and drags them into your business. (Not that you want a guy in a gorilla suit promoting your business but you get the idea…)
Tips to creating better headlines:
*Use words your audience will understand
*Keep it short, simple and direct
*Make it active
*Make it relevant to your product, service or business
*Make an offer or a declaration
*Use a startling statistic or a testimonial
*Speak to your audience
*Get help or feedback from others
*Try different headlines
Advertising is more art than science. You never know what people will respond to until you try. So, try different headlines. Tweak, test and fine-tune constantly. Experiment. Be creative!