Having dealt with a bout of food poisoning the past few days, it gave me plenty of thinking time. And just as our bodies try to rid themselves of bad things, retailers must do the same and see this retail (ahem) purging as opportunity.
Why is it in these troubled times, retailers just seem to be going through the motions?
It’s a time when the pool of talented retail professionals continues (unfortunately) to grow. But there’s an opportunity in that for you. An opportunity to trade up to better talent, to make your customer experience better.
It’s a time when retailers are closing their doors. But there’s an opportunity in that for you. An opportunity to renegotiate your lease, to make your overhead less expensive.
It’s a time when the status quo just doesn’t cut it anymore. But there’s opportunity in that for you. An opportunity to become a new breed of retailer.
THE REAL WORLD RETAILING TAKEAWAY
The media is wondering how retail is going to change. You should be asking yourself that same question.
In recent interviews, the media has wanted to talk about everything from merchandising to customer service. They want to understand what retailers are doing differently and how that’s going to help them survive.
You’re going to have to take time to dig deep and really think about what you can do during this purge to emerge healthier and stronger. The economy will eventually take care of itself. But what can you be doing to help it along?