I belong to a number of business organizations, and a
recent positive experience lends me to want to share it with anyone looking to
build their exposure, grow their experience, and widen their potential alliance
This week we delivered a dinner program for MIT
Enterprise Forum of the Northwest – it IS a spinoff of MIT (the MIT, as people
often ask) and is a wonderful organization for conversations around
where business and technology connect. I agreed to be the “lead” for
this event – which meant that I would put a team together, help draft a
“key issues statement” around the topic – then find a keynote speaker
or panel to carry on the discussion around this topic – to a full audience
which my team would also help put together.
I was really pleased with the process and the final
product. The team consisted of more new volunteers than seasoned ones – perhaps
that gave us the “edge” to be creative. My bottom line was, “not
another boring panel” and since the topic was on how advertising is
changing, I felt we’d find our share of creative and interesting folks.
What is great about this dinner program process is that
we were able to interview 30 or so leaders from our area on the topic – that
means CEOs and “movers and shakers” one might not traditionally have
the opportunity to meet, and ultimately from that pulled together a great panel
of smart and outspoken folks who would say what they think and not just agree
with others on the panel.
It never got contentious but it was interesting. I could
gauge the interest from the sold out crowd because only a couple of people scooted
out before the event was over – even with perhaps one too many answers during
the end Q&A.
Our team received many kudos from the leadership of our
MIT Enterprise Forum chapter, and the panelists themselves appeared to have a
Volunteer wisely as you grow your business – and look for outstanding opportunities such as
MITEF because it is a quality organization run solely by volunteers. You’ll
have a good time putting a big event together, further hone leadership and
teambuilding skills plus you might even learn something.
Takeaways on what I learned about how advertising is
changing will be in the next post.