We all love going to Youtube and spending hours watching videos of all
sorts of things. For mere entertainment and to pass the time away,
Youtube quality video is just fine. I don’t need to see crisp video of
people dancing at a wedding or one of hundreds of thousands of other
popular videos that my friends insist I see.
However, for businesses, being able to show videos to your
customers and prospective customers that are crisp and stream smoothly
looks so much better.
I think of one of those makeover shows. Most of the girls on those
shows look pretty good, just like they are. However, when they go
through the makeover they look even better, their smile is highlighted,
their hair is enhanced, their eyes are more noticeable.
Think of your video in a similar way. The video of your CEO giving a
cool demonstration about your latest product looks pretty good on
Youtube. However, it could look clearer and this additional clarity,
could lead to more sales.
Sorenson Media recently
launched Sorenson 360 which is a video delivery network (think high
quality video streams) to help business owners affordably delivery
quality video to their audiences.
Sorenson Media CEO Peter Csathy helps us better understand the
importance of video and why Youtube is not the best platform for
I asked, having videos on Youtube gives a wider distribution and sharing tools. Shouldn’t videos be encouraged to be on Youtube?
Consumers and businesses have different needs. For consumers, a free
service like YouTube may be the right answer. But free isn’t really
“free”, of course. Video quality suffers on YouTube and other similar
services. Control is sacrificed, because no customization is possible
and your videos are posted near dancing cats and other questionable
content. And, of course, YouTube videos are surrounded by third party
ads. Businesses – unlike consumers – absolutely need quality, control
and no disruptive third party ads, because their videos are a direct
reflection of their business. With a service like Sorenson 360,
business owners still get the full power to syndicate their videos all
over the Internet and make them viral, but they get to do that on their
Why should businesses consider using video for their business?
Nothing engages more than video – text and voice simply don’t come
close. We are visual creatures, and the impact of video is simply at a
completely different and higher level. Internet video can help small
business owners build their businesses – and monetize their businesses
– like nothing else can. They can better market their products and
services with video. They can better showcase and demo their products
and services with video. And they can better engage with both
prospective and existing customers with video.
Business owners might say they do not have time and it’s hard to
run their business, market their business and do things like video
production. What are your thoughts?
I absolutely agree that time is at a premium; that’s why Internet
video must be drop-dead easy. And now it IS easy. High quality video
production and capture no longer require expensive bulky equipment – a
hand-held camera will do the trick. But you can’t stop there.
Our new Sorenson 360 video publishing platform, as an example, does
all the rest. Our service encodes (compresses) your videos in one step
and with our award-winning quality – and then automatically publishes
them to our content management system. Then you can decide – with one
step – where you want those video to “live” on the Internet. Sorenson
360 also gives you all the “one click” viral tools to proliferate those
videos far and wide. We also do all of the hosting and streaming of
those videos and give you compelling reporting and metrics to see how
successful your videos are and how viral they have been. All of this is
also now extremely affordable, making online video publishing within
reach of all small business owners. In other words, we offer a “soup to
nuts” solution – everything in one place, making it very fast and
extremely easy to publish videos online.
Sorenson 360 has been reviewed literally unanimously positively –
with particular kudos for high quality and ease-of-use. Bottom line –
the real question is not whether small business owners should take the
time to make and focus on Internet videos. The real question is whether
they can afford not to. Believe me, if your competitors aren’t now
using Internet video in a big way, they soon will. [End Q&A]
What does this mean for your business?