How big really is the iPad, and what does this really mean for business? As I’ve said since the device hit stores earlier this year, it hasn’t actually changed the way business is being done – but there could be some shakeups in the months to come.
At this week’s Netbook Summit in San Francisco, Retrevo released the findings of a new study that looked at what impact the Apple iPad had in the netbook market. Here are some of the key findings:
- About 40 percent of people surveyed actually said they had held off buying a netbook after the iPad was announced in January.
- However, 30 percent of the people surveyed said they held off buying a netbook after the iPad was announced, but then went and bought a netbook computer anyway.
- Of the consumers now looking to buy either an iPad or a netbook most are leaning towards the former, with 78 percent suggesting they’d buy the iPad, while 22 percent are leaning towards the latter.
- Of those who bought a laptop or netbook last year (2009) 65 percent chose the former while only 35 percent bought a netbook.
- The numbers are about the same for those looking to buy either a laptop or a netbook this year.
What this means isn’t so clear, other than the fact that many users are still looking to the greater power and performance of a true laptop over a netbook. Thus, it could be seen that the tablet will be another category entirely where users could have a desktop, a laptop and likely a netbook and/or tablet as well.
This certainly makes sense as the study found that when it comes to netbooks, the strongest selling point is that it is portable as it is small and light. A true majority of those taking part in the survey (54 percent) said size did matter, while only 20 percent offered price as a factor and just 19 percent stating that battery life was the reason to consider a netbook.
The Retrevo Pulse Report further notes that companies such as Intel had claimed that netbooks would sell well in countries such as Mexico and India, where computers are not widely adopted by the populations. But on the flip side, netbooks would still likely trail laptops, and the study suggests that this segment could get squeezed from traditional laptops and now from the tablets. The deciding factor will be how price may determine future sales. As the prices get cheaper and the processing power faster, there could be those who do opt for a netbook over a tablet. The business road warrior will have more options to do mobile computing it seems.
Times Square Gets Free Wi-Fi from AT&T
And regardless of whether you have a laptop, netbook, iPad or just a mobile phone, you can get connected via free Wi-Fi in New York’s Times Square. This pilot program will provide the Wi-Fi to AT&T wireless and broadband customers for use with smartphones, laptops and other Wi-Fi enabled devices.