Welcome to eBay Edge. This is the first walkabout in a long journey of blog posts that show you how to:
* sell more effectively on eBay
* build your business in a steady, organic manner
* find things to sell
* use the eBay site and eBay tools (3rd party and eBay) to your advantage
* develop a professional fulfillment regime (packaging, shipping, follow through, tracking)
* brand your business and products consistently and expertly
* retain existing customers and generate new markets
* plan for growth and measure results
We’re going to cover copywriting, advertising techniques, psychological buying motivators, visual presentation and design, insider shipping tips, the latest tools and tricks, advanced marketing strategies, and a whole lot of other nifty insider information that turns sellers into PowerSellers and PowerSellers into rich people.
From here on out, everything we talk about will fall into three general categories. When I talk to seminar audiences, I like to phrase it like this:
1. You’re in the sourcing business — You need to find salable goods at good prices
2. You’re in the marketing business — Visually, alphabetically and literally
3. You’re in the shipping business — Unless you’re drop shipping, part of your daily routine is to ship and to ship well (meaning on time, packaged right, with the lowest possible cost structure).
I know, it sounds serious. But the fact is, eBay is a competitive place that’s getting more and more competitive as the days go by. If you’re serious about making a living on eBay (or in ecommerce in general), you’re not just someone who likes selling Christmas elves.. or home electronics.. or toner cartridges. You’re a business person… and as Martha Stewart would say, “That’s a good thing.”
That doesn’t mean you have to be greedy or obsessive, though. Building good business is about so much more than chasing dollars. Ask Henry Ford — “A business that makes nothing but money is a poor kind of business.”
Every week I’m going to try to present a topic and some tips for each of the three areas outlined above — sourcing, marketing and shipping.
Stay tuned, check back often, add the RSS feed to your reader or portal page, and let’s have some fun exploring eBay.