Okay, you get home after another 12-hour day in your cubicle, and decide there must be a better way. So, the obvious thing to do is to stroll down to the harbor and apply for a job as galley cook on a tall ship. . . .
Well, that’s exactly what stockbroker Ann Costlow did as she tells the story on The Franchise Show, and two weeks later, the captain of the Pride of Baltimore tells her they have an opening, and embarking on a three-month voyage to Canada and the Great Lakes. What great timing! Ann didn’t know much more about being a cook than her penchant for making brunch on the weekends for her friends, but, hey, how hard can it be?
When Ann returned home, she knew her cubicle days were done and food was her destiny. And based on her time spent in
Charting a new course—isn’t that what we all want to do? And franchising represents that dream to many. “Baking from scratch” like Ann did when she opened her first Sofi’s Crepes in Baltimore in 2004 next to an art theater is risky business for most of us. The failure rate for new businesses—especially restaurants—is huge. So if we’re not willing to take the risk by ourselves (Ann likens it to the risk she took as a stockbroker buying equities) you need a partner, and that’s where franchising comes in.
Ann is a great role model in today’s challenging economic climate where many are involuntarily exiting corporate jobs and asking, “What’s next?” Well, you stroll down to the harbor. . . . .
Choosing the right franchise opportunity and putting it in the right location is a huge decision. If you’re on that course, listening to Ann Costlow and other founders and CEOs on The Franchise Show, is a good place to start. Let’s work together to get it right—right from the beginning!
Hear Jeff live on The Franchise Show every Friday at , 24/7 in the archives, and live at the upcoming West Coast Franchise Expo in