Sometimes the simplest ideas not only can be staring us right in the face, they also can pack quite a punch. Such is the case with a tradition that began 17 years ago in the White Castle restaurants of Minnesota’s Twin Cities.
Every Valentine’s Day, reports the St. Paul Pioneer Press, the home of 49-cent hamburger transforms itself from walk-in counter service to a fine-dining venue “complete with candlelight, tablecloths and wait staff in the decorated dining room.” For the first time this year, all 15 White Castles in the Twin Cities will participate.
And get this: It’s difficult to get a reservation. “We had people calling around Thanksgiving, saying, ‘When are you going to take reservations?'” district manager James Graf told the newspaper.
Some couples pull up to White Castle in limousines and Rolls-Royces, the Pioneer Press reports. One man arranged for a harpist to play while he and his wife downed burgers.
Since White Caste restaurants have only about a dozen tables each, the eatery came up with the take-out Cupid’s Crave Case, which includes — for $20 — eight cheeseburgers, a sack of fries, two soft drinks, a greeting card, coupons and a magnetic photo frame. And, to top it off: red hots in a heart-shaped tin with the White Castle logo.
What a retailing idea: Easy. Fun. Customer-friendly. Memorable.