Here’s an opportunity for you to attend a free webinar that will help you define your brand so you stand out in the crowd. Here’s the scoop.
Title: What Do You Stand For? Why Branding Matters to Small Businesses
Date/Time: Wednesday, July 22, 1pm – 2pm, ET
Featuring: Alan Sage, CEO, Small Business Management Consulting
Description: The premise of this free webinar is that all businesses, regardless of their size, age or locations, have a brand identity. A brand is the sum of the good, bad and the ugly or your business. It’s also defined by your receptionist and the music your customers hear when place on hold. Your brand is what you promise and what you deliver.
It is this later point that really matters to small businesses – You cannot afford to make false promises.
My goal is to first present some of the basic elements of good branding and then demonstrate how small and/or start-ups can use many of these techniques to define or refine their brand. In this webinar, I will engage the participants by challenging them on some of their pre-conceptions on what’s makes a brand and then do some exercises to get them to hone in or drill down on what’s distinctive about their product or service.
“When customers are re-thinking all their buying habits, developing a powerful and recognizable brand may just be the most important thing for a business owner to do,” says Alan Siege.