I posted a while back about the benefits of blogging for your business.
If you have not started a blog-maybe you are lost about the process or unclear about how to best use a blog for your business-check out this webinar that will be held March 19th. Free of charge, the event has been designed to teach people how to use blogging for their companies.
Blogs are such a great tool in this day and age. Free to use, easy to maneuver, and really popular, blogs can be a great asset to your company.
Don’t have a blog? Not a problem! Get over to www.wordpress.com and see what the fuss is all about.
You can set up a blog on an existing website, creating a stand alone blog if you do not have a website for your company, or you can even create your website inside of a blog format so that you can easily update and change your content and graphics. This has become the most popular option for my clients lately. It gives them free reign over their website, meaning they do not have to rely on a designer or employee to go in and change content. Instead, they can easily handle this through the use of their blog control panel.
The website looks like a regular site, so you can’t tell that it is built ‘inside of’ a blog, but the ease of use is incredible. No html skills are necessary. in addition, your site will then look like your blog, so your blog will simply become an extension, or a different page, inside of your site! The term is ‘content management system’, which I have also written about in the past, so if you are interested in changing your existing site so that you can have more control over it, or if you are considering building a new site, take a look at content management systems.
I recently reported that one realtor stated most of her business came from people searching online and finding her blog. If you don’t have one, get one! And if you don’t know how to run it, or what to do with it, or what to blog about, then try out this webinar for free.
In addition, this video from www.site-reference.com really explains the technical aspect of blogging and setting up a blog for your company. Still don’t have a clue? Find a web designer who can create a unique template or modify an existing template or site and set it up into a content management system. At this time, this seems to be the way that sites are moving, which is perfect because it gives you, the business owner, ultimate control over your website-at least as far as content and graphics are concerned.