At the West Coast Franchise Expo I attended last week, one of the hot new concepts that debuted was also one of the oldest — a food truck.
Calbi Fusion Tacos and Burritos is a mobile food truck that sells Mexican food plus Korean-style ribs. The franchise is described as a joint venture between Baja Fresh Mexican Grill CEO David Kim and John Lee, who founded Calbi in Los Angeles earlier this year. You can find out more in Nation’s Restaurant News.
Calbi is taking a page from the Kogi food truck, a trendy Korean taco truck that’s all the rage in Los Angeles and that pioneered the use of Twitter to market mobile food businesses. (Calbi also uses social media such as Twitter and Facebook to alert customers about its route.) Lots of other food truck operators have expressed plans to franchise, but Calbi is one of the first to actually do so, according to NRN.
The timing seems to be right on all fronts. It’s great that franchisors are moving so quickly to capitalize on a hot trend. Mobile food is popular right now, and Calbi is striking at just the right moment. For franchisees, this is a great time to invest in a food opportunity with a lower startup cost. Mobile food trucks cost far less than traditional restaurant franchises. According to NRN, Calbi’s initial franchise fee is $50,000 and the total startup cost is estimated at about $250,000 to $275,000.
Rieva Lesonsky is CEO of GrowBiz Media, a content and consulting company that helps entrepreneurs start and grow their businesses. Follow Rieva on Twitter @Rieva. Visit SmallBizDaily.com to read more of Rieva’s insights on small business and to buy her newest book, Startup 101: Quick Tips for Starting a Business.