An Auntie Anne’s franchisee in Texas is not using traditional advertising to promote her pretzel business. Instead, she invested in an oh-so-cute electric car, which she drives around the outlet center where her business is located. She uses the car to hand out samples and make deliveries, reports QSR Magazine. The car even features a “drive-thru” window, offering pretzels, pretzel dogs, pretzel stix, dips, lemonade, soda, and water. People can’t help smiling when the see the little car chugging around the corner, claims Fullerton. She says the car has helped boost sales 40 percent this year. Talk about the little engine that could.
Taken to the cleaners. A new dry-cleaning business in Australia is trying to franchise the concept of clean and green. The Daisy H2O Dry Cleaning chain, which plans to expand through franchising, is refining a wet-clean process that eliminates the toxic chemicals used by typical drycleaners, reports The Age newspaper. The company claims it one of the only drycleaners in the world that is “carbon neutral”. Company founder Paul Littmann says an eco-friendly dry-cleaning franchise is just the edge potential franchisees need to succeed. “A husband and wife franchisee team may make up to $350,000 profit annually after the initial start-up years,” he claims.
Fast-food gourmet. McSteak & Potatoes. BK Quiche. Tacobellini. These are just some of the amazing creations whipped up by amateur food stylist Erik R. Trinidad, reports Time Magazine. Trinidad does the unthinkable: he takes actual fast food items from franchises like Popeye’s, Taco Bell, and Subway, and transforms them into gastronomic delights. Trinidad has only one rule: Ingredients for all his creations must come from the same restaurant. For example, Dao Mi Noh Chow Mein is made strictly from Domino’s Pizza menu items, while Tapas de Castillo Blanco is based entirely on Slyders and chicken sandwiches from White Castle. So how do they taste? Pretty much the same as the original, admits Trinidad. But they sure look a whole better. You can visit his site, Fast Food Fancy, to see for yourself.
Fro-You heats up. Frozen yogurt franchise Red Mango just raised $1.2 million of an $8 million venture round, reports the Wall Street Journal. The company operates 54 stores in the U.S., and plans to expand to 70 by the end of the year, with 100 more in 2010. “From a franchising perspective, we’re seeing a lot of interest,” chief executive Dan Kim told the Journal. “Even though there are economic factors with the recession, people have turned to franchising as a way to own their own company. We’ve seen a positive shift towards people interested in franchising.” Meanwhile, Red Mango archrival Pinkberry scooped up $5.8 million in new funding earlier this year.