Businesses have a long tradition of stepping forward to help in disasters ranging from 9/11 to Hurricane Katrina. Now, franchise companies are coming up with innovative ways to help the environment recover from the major oil spill in the Gulf of Mexico.
It all started with one Sport Clips franchise location in Pine Valley, Indiana. Tina Kucinsky, manager of a Sport Clips location there, is always looking for ways to give back, reports The Fort Wayne Journal Gazette.
Kucinsky and her staff had been brainstorming ways they could help with the massive oil spill. Then she saw a news report about the nonprofit organization Matter of Trust, which is collecting hair, fur, and wool scraps to turn into oil-absorbent buoys. Kucinsky knew she’d found a way to make a difference.
She ran the idea of donating hair by the Sport Clips salon’s owner, franchisee Ted Baker. Not only did Baker approve the idea, he also urged Sport Clips’ corporate office to follow suit. Now, all 690 Sport Clips locations are participating in the drive.
Giving back is not a new idea for Sport Clips: The company is the largest contributor to the VFW’s Operation Uplink program, which pays for soldiers stationed overseas to call home.
And Sport Clips isn’t the only franchisor getting into the act. Since fur is also a great tool for sopping up oil, dog care franchisor Camp Bow Wow is also helping. CEO and founder Heidi Ganahl says the company, which has more than 200 franchise locations in North America, is collecting fur, hair, and feathers, as well as natural fibers and used nylons from its grooming services, to donate to create oil booms.
I’m guessing (or hoping) it’s only a matter of time until more franchise companies get involved. If your company would like to be one of them, you can find out more at Matter of Trust’s website. (The organization has been so swamped with offers of help, they’re unable to answer the barrage of phone calls.) Matter of Trust says they’re getting hundreds of thousands of pounds of hair and nylons from every state in the U.S. and from Canada, the United Kingdom, France, Spain, Germany, and Brazil.
Rieva Lesonsky is CEO of GrowBiz Media, a content and consulting company that helps entrepreneurs start and grow their businesses. Follow Rieva on Twitter at Twitter.com/Rieva. Visit SmallBizDaily.com to read more of Rieva’s insights on small business and to buy her newest book, Marketing 101: Quick Tips for Marketing Your Business.