Ah, the holidays. Eggnog, family gatherings, and a good fight over the wishbone. Nothing we like better than a strong glass of nog and a healthy dustup over a greasy scrap of fowl.
Sure, you could solve the problem with more turkeys. But where’s the fun in that? And besides, no matter how big your family is, chances are you’ll always buy a bigger turkey, not more turkeys. Ergo: one big turkey, one little wishbone.
Until now. Now everyone in the whole family can have a shot at breaking the wishbone. (So much for tradition.)
Ken Ahroni of Lucky Break Wishbone came up with the idea at the Thanksgiving table back in 1999. Why should only two people get a chance at a wish-come-true, he thought? So he went to work.
For a prototype, he used the actual wishbone from that 1999 dinner, first developing a three-dimensional computer model, complete with an internal cavity where the two bones meet.
Lucky Break Wishbones are made of plastic. The plastic is recyclable but it only breaks once. Savvy businesss move by Ahroni, who now makes close to $1 million a year and sells almost his entire inventory during the holiday season. The bones retail from $3.99 for a four-bone “fun pack” to $195.99 for a 400-bone “universal pack.”
Ahroni guarantees that every Lucky Break Wishbone will break at random. He won’t guarantee that your wish will come true.
There’s always a catch, isn’t there?