The Peter G. Peterson Foundation, yesterday, aired its first national televison advertisement, part of a $1 million-plus public education campaign. The purpose of the campaign is to raise awareness of the fiscal challenges American faces.
Other parts of the ad campaign will be seen in The New York Times, The Washington Post, Politico and Roll Call.
The text of the TV ad is:
SMALL ICEBERG LOOMS UP, GOES PAST
Voiceover: “Everyone’s focused on the obstacles now facing our economy.”
MUCH BIGGER ICEBERG LOOMS UP. IT IS HUGE.
“But there’s a much larger threat: 56 trillion dollars in unfunded retirement and health care obligations, and the over-reliance on foreign lenders that endanger us all.”
Screen Shot: $56 TRILLION
Screen Shot: $483,000 Per U.S. HOUSEHOLD
STEERING AWAY FROM ICEBERG.
Screen Shot: BIPARTISAN COMMISSION
“An action-oriented bipartisan commission would begin to steer us in the right direction.”
FINAL SHOT OF CLEAR SEAS, BLUE SKY AHEAD, ICEBERGS NOW IN BACKGROUND.
“American must chart a more responsible fiscal course, to navigate a brighter future for our children and grandchildren.”
Screen Shot: (LOGO) Peter G. Peterson Foundation
The foundation was launched last July and has since invested nearly $11 million in grants to raise awareness of, and seek solutions to, the fiscal challenges posed by the rising costs of healthcare and retirement and a near-zero household savings rate.
The foundation’s namesake is former senior chairman of The Blackstone Group. He became an instant billionaire when Blackstone went public in 2007.