Small Business – The Right Stuff: ” Send to a friend
“THE GREAT AMERICAN COMPANY”
The Right Stuff
Intuit’s Scott Cook, Home Depot’s Bernie Marcus, and author Jim Collins discuss what it takes to create a legendary company.
FORTUNE SMALL BUSINESS
Wednesday, March 19, 2003
By Maggie Overfelt
“You can’t drink it out of a bottle. You won’t find it in a pill. Sadly, there’s just no formula for creating an iconic brand. For proof, take a look at the contents of this special issue. The nation’s legendary entrepreneurs are as varied as the companies they created: H.J. Heinz was a self-confident showman; W.K. Kellogg, a tortured introvert. Motorola’s Paul Galvin built the company before the product; King Gillette, vice versa. And then there’s Holiday Inns’ Kemmons Wilson, who invented an industry, while Mattel’s Ruth Handler transformed one with the advent of her pouty little doll. If their defining qualities are too diverse to be poured into one mold, then how to draw lessons from these empire builders? ”