In the post titled Do Warm Markets leave you Cold?, I talked about how many Network Marketing companies will suggest you work your ‘Warm Market’ before trying to get leads using other lead generation methods. The so called Warm Market is your circle of influence – family, friends, business associates and so on. I gave a couple of reasons why that’s not necessarily a great idea.
ITV Ventures is one of the few Network Marketing companies that makes working the Warm Market unnecessary. I wrote about them in this blog post. In their model, the leads call you because you answer the calls directly from their Infomercials.
The leads in ITV Ventures business model are people who view their Business Opportunity infomercial and call the toll free number when home based agents are waiting to take the calls. The home based agents consist of anyone who wishes to sign onto to their Home Agent program. The agents are then able to speak with the person about the opportunity and move them along in the process.
The interesting thing about this model is that the leads are already pre-qualified by way of their interest level in viewing the infomercial. This makes the job of the home agent a bit easier since the work of generating their interest has already be done by the infomercial itself. Of course, not everyone will be ready to sign on the dotted line, but they are likely to be a long way towards that. The home agent of course, gets paid when the lead signs up and beyond that point according to their compensation matrix.
Technically, ITV Ventures is not a 100% percent network marketing company since you can make income in ways other than bringing people into the business; specifically through their product infomercials which I’ll talk about in the next post. Stay tuned!