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For many foodies, the show will be the place to hover and investigate, snoop, scoop, taste, sniff, swallow and spit. With aisles filled with salt, sugar, more salt and sugar, cheese, energy drinks, olives, chocolate, granola, coffee, and spice, the variety is a systematic culinary extravaganza of samples – some new, some seemingly ancient, and others just mere traditions from years past that attendees cannot stop sampling.
The 35th annual Fancy Food Show opens Sunday, January 17th. And, unlike the restaurant shows we are all familiar with, The Fancy Food show highlights products and ingredients that surround consumers daily. It’s the place to find processed cheese, seven year old cheddar, chocolate infused with paprika, gluten free snacks and a plethora of culinary creations that once were only dinner party thoughts. Whether in the grocery stores, gourmet shops, or on restaurant kitchen supply shelves, the show offers tastes from around the world which will please, tantalize and in some instances, offend the palate.
It could be an extravaganza for the owners who choose to promote and track business. The food media blankets the show and highlights many of the restaurant personalities that have chosen to go down the path of private label products. But aside from the show itself, many restaurant owners will reap the benefits of the increased crowd of foodies in the city.
And the same holds true for restaurants across the country. If you are keeping track of the conventions that come to your city, you will realize there is a vast amount of business lurking at the concierge desks in the hotels in your area. Last week there was a food show in
Promotion is the primary key to increasing business in 2010. With tweets, facebookers, diggers and doers, the place to begin your promotional campaign may be the closest concierge desk you can find.
If you can’t make it to the 35th annual Fancy Food Show this weekend, take a trip to your neighborhood hotel. Leave a few promotional flyers, a certificate for the concierge and begin a promotional campaign that will increase business and cash flow.