The highlight of San Francisco’s 35th annual Fancy Food Show was the convergence of culinary celebrity at the Tulocay and Co. booth on Monday. Powerhouse chefs Ina Garten and Michael Chiarello reached out to friend and fellow chef Tyler Florence welcoming him to the “private label club” as
The trilogy of contemporary culinarians drew a crowd of mesmerized retailers, foodies, buyers and home chefs with the impromptu gathering as
Garten, The Barefoot Contessa, has a full line of products including mixes, sauce and baking essentials and retails her products through Stonewall Kitchens in
Chiarello’s line of products, including a collection of home furnishings, accessories and cooking products can be found at his retail stores, Napa Style.
Aside from launching his new line of products,
Culinary stardom, however, does not come easily. The intensity and ingredients it takes to make the jump from chef to brand is not in everyone’s DNA. Chiarello, Garten and
That ingredient is a certain passion: An element allowing each of these icons to reach out to people and genuinely engage them in the art of cooking, while professing the importance of quality product, technique and timing.
To listen to
And while his star is soaring, he has not forgotten the importance of being a chef and a culinary celebrity.
On Monday afternoon,