To Flog or Not to Flog, is not really the question anymore. The WOMMA has thrown down the gauntlet straight at Edelman PR in terms of placing Edelman’s membership on probation for ninety-days for their creation of fake blogs (flogs) for Wal-Mart. No matter what the fall out in this “flog scandal”, what it really reveals is that blogs need to be authentic and both consumers and fellow bloggers are far to clever to fall for opines from “floggers.”
Don’t “flog”! Blog instead!