Over the past several days I turned my own blog at Radiant Marketing Group into a “disaster relief and crisis” blog. Living so close to the terrible situation that resulted from Hurricane Katrina was something I felt compelled to do.
My ability to “turn the content on a dime” evidences two benefits of using a blog as a communications tool: Flexibility and Immediacy. I know of no other content management and publishing tool that could accomodate those needs so easily and so quickly.
Blogs give you the ability to respond to crisis in real-time and have that information readily available to the Internet. But, what if it’s not a crisis. Maybe it’s breaking news, or some exciting new development with your business that you want readers to know about. Blogs enable you to put it out there without the encumbrance often associated with web publishing.
The disaster caused by Katrina has taught me that blogs are invaluable tools in crisis response. But, I believe blogs are valuable tools for a number of reasons.