One of my favorite Social CRM bloggers is @JohnFMoore who writes at Random Thoughts of a Boston-Based CTO. John’s latest post is, Your 2010 Social Media Plan…Pull Up A Chair. In it John lays out eleven goals that a hypothetical company of between 20-500 employees might employ if its customers engage in social media.
John promises to expand on these 11 goals in future posts, but let me jump in here and either contribute to the discussion or muddy the waters, depending on your perspective.
His first goal calls for the creation of a blog with at least one weekly post. Here I disagree. If you can’t blog at least three times a week, don’t even try. It’s analogous to riding a bicycle. If you fail to keep above your stall speed, you’re going to fall over. Same with blogging. Also, I believe the goal should define exactly what categories the posts will fall into. For example: Product knowledge, sales promotions, getting to know your employees better, etc.
John’s second goal calls for a Facebook page and 500 followers. So far so good, but it’s imperative you read this post, The Case Of The 4,000 Followers On Twitter Who Don’t Care. Key point here: Followers are useless unless you can… well, read the post.
Finally, Why the focus on Facebook only? What about MySpace? If your customers are engaged with social media, then they’re probably engaged in music as well. Also, MySpace attracts a higher percentage of certain demographics such as Hispanics. Would you focus only on your customers who drink Coke and not Pepsi?
Overall, John’s off to a good start. I think his post is one you should forward to your co-workers who don’t exactly understand what a social media strategy is. I look forward to reading his next posts.
You bet I’m on Twitter. txglennross