The mobile Web might just get a bit more animated, at least that is what software developer Adobe would likely hope to see. The company has recently launched the Flash Lite Developer Challenge, which includes a $30,000 grand prize for the best new mobile Web site to use a special version of the popular Web development tool.
Adobe this week announced Flash Lite 3.1 Distributable Player at the Mobile World Congress, which is taking place in Barcelona, Spain. The software isn’t exactly ready for mass consumption however, and will be initially available for Nokia’s S60 platform and Windows Mobile, and rumors are circulating that it will also support the Palm Pre. However, one noticeable platform that isn’t mentioned is the Apple iPhone. Nor was it clear whether a Google Android version is in the work.
Of course, those will likely come, especially given the popularity of those platforms and more importantly the power those platforms offer to developers. Adobe’s Flash technology has been used on the personal computer side of things for games, movies and most notably advertising, in fact it has been one of the technologies that has made Web-based ads something you want to click on rather than avoid. We’ll be watching for Flash, which will hopefully be ready for the masses in (dare we say it) a flash!
Mobile World Congress in Full Swing
The other news coming out of Barcelona is that this is going to be a tough year on the mobile front. Even China Mobile, the world’s largest operator, is feeling the tough times. Executives from many companies have announced that the industry will need to adapt, especially given that consumers will likely be replacing handsets less frequently.
The good news is that the telecom industry won’t be requiring assistance from governments to help get them through these lean times, and instead there is a feeling that new technologies and investment back into the industry could instead fuel the economy as a whole. Microsoft CEO Steve Ballmer was quoted by Reuters, “I think this is a super interesting time to talk about the mobile industry.”
We’re listening, and we’ll continue to monitor the news from Barcelona all this week.