by Laura Patterson
“Most businesspeople intuitively know that the key to successful marketing is having a marketing plan?a blueprint for action. However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy.”
– Marketing is key to your business success. Most people think advertising when they think about marketing but there is much more to marketing then advertising, and sometimes advertising has nothing to do with marketing. The key is to have the right marketing plan and to do that you must address specific issues. This article lays out the considerations you must make and does a really good job of it, by the way. -ed.