If your company has a website, there are at least five bad design habits you should avoid.
According to Cunnington, the indignities that bother Web users the most are:
1. Invasive advertising. You know it when you see it. These are ads that cover your content, and when you click on it evoke giant multimedia files that strain bandwidth and the eyes at the same time.
2. Re-inventing the wheel, which I take to mean making website navigation a steep learning curve. I can tell you that if you insist on this learning curve in the name of “sassy,” cool design, your prospective site visitors are going to click off.
3. Leap of faith links: linking to sites and web pages without describing what is in store for the site visitor. One thing I would like to add here: if you are linking to a PDF file then say so! More than once I have seen PCs, notebooks and terminals freeze up because the system was running low on memory and the Adobe Reader necessary to display these PDF files did not have the available system resources at its disposal to open the linked file.
4. Too many flashing icons and banners. Besides being bad for users’ eyes, they divert attention from the content. And the content is the most important feature of yyour site.
5. Converting brochures to the web. Cunnington says web users read a comparable block of text 25 percent slower online than they would offline. That tells me you need to condense and abbreviate.
Got any further pet peeves, and/or stories of changes you made on your site to make it more visitor friendly? Post a Comment!