Whether your business depends on the
fall/winter holiday season for a substantial part of your annual revenues or
you find it to be a slow time of year – remaining engaged and connected with
your prospect and customer base is never more critical than now. And that means
embracing the holiday season as part of your marketing strategy.
While sending holiday greetings are
important, you may want to consider diversifying your online and offline
marketing tactics to ensure your business or non-profit remains relevant and
top of mind throughout the season and into the new year – with a healthy bottom
line to boot.
Here are some marketing options to
consider as part of your small business holiday toolkit.
Incentives and Giveaways – That Needn’t Break the Bank
Promotions and incentives needn’t be
restricted to the mall and Main Street. Whatever your business or industry
there is usually a season-appropriate discount, bundle, or giveaway that you
can offer your customers.
When determining your offer, think
about the season and what you can do to help your customers get through the
stress and expense of the holidays –
then create a compelling reason for them to act now. For example rather
than simply discounting your services, offer a packaged offering: “Buy X
service now and we’ll provide Y for free in the new year.”
Reducing your customer’s burden can
even be achieved with the instant gratification of a giveaway. These needn’t be
expensive. Even something as simple as offering a free holiday cookie or apple
cider when they visit your store/business location can make you stand out.
If you are a freelancer, you will know
the cash flow pain that comes at this time of year. Nevertheless, don’t be
afraid to position your services for the holiday season and offer your clients
special incentives, too. Find out what their holiday business plans are and
offer them a “holiday special”. This could be a value rate for bundled services
or a repeatable cookie-cutter project that you can offer all your clients to
help them out during the holidays. For example a logo/Web site festive
re-design or fixed price marketing campaign would be appropriate.
2. Get your Web
Site Ready for the Holidays
If you have an online presence or
operate an online
simple ideas for prepping your site for the season:
Decorate your Web Site – It’s a simple, often overlooked,
tactic that adds a human touch to your operations and makes online shopping
that much warmer and inviting for the consumer. A quick approach is to take a
leaf out of Google’s book, and pay a graphic designer to decorate your logo; it
won’t cost much and can be reused each year.
Don’t forget Social Media – Consider customizing your Twitter page and Facebook logo for the holidays
Check that all of your online merchant tools are working
properly. There is no surer way to lose a customer than broken links.
3. Tie Holiday Themes into Your Sales Strategy