They keep trying to impress us with the "new´. I remember when Business Class was "new´. Now American Airlines are "launching´ a "new´ lie-flat seat as part of a "new generation´ Business Class.
The seats will be provided in a 2-2-2 configuration and inserted with personal in-flight entertainment systems and video-on-demand. Come on guys. Lie-flat seats are already offered in Business Class when you fly British Airways, Thai Airways and others. The personal entertainment systems are also offered by airlines such as Lan Chile, Saudi Arabian Airlines and many others. Why airlines such as Qantas even offer personal entertainment to coach/economy class!
No AA its new for you but you are simply catching up. Now a "first´ is something like Virgin´s in-flight massage. Now that´s innovative. Get those fingers down a bit lower, girl, aaaah right there"?¦.
To see "past firsts´ for passenger entertainment check out http://www.waea.org/ife.htm
American Airlines are however giving away heaps of prizes in a competition so it could be worth checking http://fly.aa.com/promo/home.php?or=promoredirect&anchorLocation=DirectURL&title=promo If you win do let me know.