What is one reason to give a testimonial? Well obviously to give your support and stand up for a product or service you like. But another reason (I have to admit) is selfish: to get a back link.
Most of the time, testimonials include a link back to your site. In the case of Finest Shops, I asked them in advance if I could provide a testimonial with a link and they said say yes. In fact, my testimonial was up for quite some time with the link.
But just the other day, I looked at their testimonial page and noticed that none of the testimonials have links anymore. Dirty pool! So I contacted their customer service about it. I just got a generic response informing me that “management” decided not to show links in the testimonials any longer.
Hmm. Is that grounds to yank my testimonial? Probably not as long I feel that my testimonial still applies. And it does because they’re still a great shopping cart solution. For now I’ll just file this under ‘Boo Hiss’.