If you’re struggling with finding a niche, just pay attention to other products.
Take, for example, the turkey. Did you eat turkey on Thanksgiving? On what’s supposed to be our most “thankful” day of the year, Americans gobble up 45 million turkeys — about one for every seven people. That’s at least twice as much as any other holiday of the year.
Turkey is such a standard for Thanksgiving that some people fondly call it “Turkey Day.” And turkey has it’s own set of add on accessories too. There’s the turkey pop-up, special turkey pans, turkey basters, turkey lacers and more. And most people think of turkey when the hear the Butterball brand. Heck, there’s even a national turkey month — in July.
So what can you learn from this?
- A product doesn’t have to be unique to have a niche market. What exists right now that has a hot target audience? Create a new angle to grab their attention.
- Your product doesn’t have to be the “main product” to be a success. Is the market large enough that the target audience wants add ons? You could create an entire business from developing an accessory to an existing product (think iPod).
- A good brand is important. Before you begin, think about your branding strategy and stick with it.
- Create a special occasion for your product to be used. How about a special day or month? Or piggy back on an existing celebration that complements your product.