ï?? Get it while it´s hot
The shelf life of most telemarketers is about 5 years. After that burn out can sometimes turn even the most accomplished of us into frustrated telephone solicitors. Always pay a telemarketer what they are worth, somewhere around $20 per hour. That may sound expensive, but think of it as an investment. You can either spend the money on one good telemarketer over several years or twice as much on five telemarketers in five months. You decide. It is also a good idea to pay a telemarketer a commission based on performance. It´s up to you as to how much but be sure to make it worth their while. A tm´s (telemarketer)gotta eat too. By the way, it"s never a good idea to offer a tm a commission only position. I can almost guarantee that very few will accept it. You may feel that if the telemarketer is any good he/she will be able to survive on a commission, right? Wrong. Anybody who has ever done telemarketing will tell you that it´s a numbers game and there will be days when you will never get anyone to buy a product, schedule an appointment or give you the most basic information. When that happens, do you really want the person who is helping you to build your business spending his/her time worrying if they can pay their phone bill this month? Also, scheduling an appointment for a salesperson is one thing, making sure that they show up for the meeting is another. Doesn´t sound like something any sane sales professional would do? Think again, you might be surprised the number of sales people dropping the ball on appointments. Trust me I´ve booked appointments for clients who for one reason or another blew off more than Â½ the appointments I set and then complained that they didn´t have enough business coming in. Suffice it to say they didn´t remain clients for very long.
Okay, now that you have a better idea of what to pay and what to look for in a good telemarketer now it´s time to actually find one.
ï?? Calling all good telemarketers
There are several options available. Newspapers are still one of the best resources for finding tms. Placing an ad can be inexpensive and you can´t beat the circulation. Try some of the smaller local or independent newspapers they sometimes have nominal or no fees at all for placing an ad. If you want someone for a part-time position, try designing and printing simple fliers to distribute at high schools and local colleges. Also check out Senior citizen resources. Seniors have a wealth of experience are often looking to supplement their income. You can also contact the placement office of many schools to find out if they have career day or if it´s possible to set up a table on campus. You´d be surprised at the number of students looking for part-time work to supplement their income. Next, try placing an ad through one of the search engines on the internet. Yahoo, Google and a few others will usually allow you to place an ad for a small fee (around $20). The ad should stay posted for several weeks. If you have a website, you may also want to think about expanding it by posting job ads. Speaking of which, many search engines will also let you create your own website for a small fee. It may not be cost effective if you plan on keeping the ad for only a few months, but if you have several positions to fill or if you plan on filling them over a long period of time, then this concept may be for you. Talk to friends and associates and check out any telemarketing associations in your area to get suggestions. Also don´t be afraid to talk to that pesky telemarketer who has a nasty habit of calling during dinner. He/she may prove to be a diamond in the rough. What ever you decide, remember a telemarketer is worth his/her weight in gold. Get a good one pay him/her well and chances they will stick around for the long haul.
Finally, post an ad on Craigslist.org and other online ad websites for a nominal fee. The ad will stay up for 7-14 days and the response is usually very good.
Tips to remember"?¦
ï?? Be specific when telling a tm what you want.
ï?? Set goals with the telemarketer not for him/her
ï?? Plan ahead and allow for delays and adjustments
ï?? Ask questions and verify references"?¦always
ï?? Start small 1-2 tm´s in-house may get the job done.
ï?? Talk to associates or anyone who usually hires tm´s for tips
Tony Wilkins is the author of "Telemarketing Success for Small and Mid-sized Firms´ available in most bookstores and online at www.amazon.com and www.xlibris.com you may also find out about his workshops and services at
http://stores.ebay.com/telemarketing-success via e: mail at firstname.lastname@example.org or phone 415-267-4872 .If you´d like to be notified of a new posting for this column, please contact Tony Wilkins at email@example.com