Inevitably, at every workshop teach, at least one person will ask the inevitable question. Where can I find a good telemarketer? Here´s what I tell them. First, ask yourself what function you want the telemarketer to perform (appointment setting/lead generation, sales etc..)Obviously budget is a deciding factor so, can you afford to hire several telemarketers and set up a department in-house (more on this in later)? Or can you afford to go to an outside firm? What traits do you look for in a telemarketer? Are you looking for someone who can think on his feet and offer suggestions and comments on improving your telemarketing campaign? Or are you looking for someone who can simply make phone calls and follow a script? Whatever you´re looking for, there are a few rules to follow.
ï?? First, look for quality, cost effectiveness and experience.
That may seem like a very simple rule but if you are looking for someone who can develop leads, handle cancellations and schedule appointments, do you really want to go through five telemarketers in five months just to find one good one? Always look for someone with al least two years of telemarketing experience applicable to your campaign goals(appointment setting/lead generation etc"?¦)Second ,when interviewing telemarketers find out if they are looking to participate in the creation of a telemarketing program(offering suggestions etc)or are they looking to simply make appointments. The answer they give will tell you a lot. If they perceive their role as one that involves interaction with both sales as well as management then you have a winner on your hands. Hire them fast.
ï?? Cheaper isn´t always better
It´s amazing to me that prospects will pay a sales person a competitive wage for their services but feel that a telemarketers worth is about $10.00 per hour.
Expect to pay any telemarketer that you hire a competitive wage. This means that if you hire a telemarketer with a great deal of experience, who helps bring in business; can you really expect to keep them by paying them $10.00 an hour? Telemarketers are the life blood of any successful marketing campaign. If you are planning on paying an accomplished professional (yes, even telemarketers are professionals) a wage of $8-10 per hour, do not expect them to stick around for a very long time.. About $20 and up is an acceptable rate depending on experience and budget. Telemarketers may be disposable to some business owners but good ones are indispensable.
Next Column-Part Two
Tony Wilkins is the author of "Telemarketing Success for Small and Mid-sized Firms´ available in most bookstores and online at www.amazon.com and www.xlibris.com you may also find out about his workshops and services at
http://stores.ebay.com/telemarketing-success via e: mail at email@example.com or phone 415-267-4872 .If you´d like to be notified of a new posting for this column, please contact Tony Wilkins at firstname.lastname@example.org