Surprising to me (as a Marketer myself) is the fact that many small business owners say they don’t have time for marketing. But what is the cost to your business if you don’t do it? Can you really afford not to?
John Jantsch of Duct Tape Marketing believes the only way to find time for marketing is to plan for it. His advice:
Create a marketing theme for every month of the year and then build
marketing activities on a daily and weekly basis around the theme…Create the biggest, most hard to ignore wall calendar you can find and
post your year of marketing themes. Then break each month down into the
action steps needed to make progress on the monthly theme. Finally,
assign yourself or someone on your team daily action steps,
appointments really, and then complete the daily marketing action
before you pass Go or return another email.
Don’t have someone to assign it to? Then it’s on you. Find the time to make some marketing thing happen every day.