I’m not very political. Aside from my goofy post about
co-presidents not long ago, which was intended to be sarcastic despite the
emails I got. But we’re all drawn into this financial crisis in some way, shape
or form. We are, as small biz owners, going to all feel this in some way – how
we come through is what we have the most power to influence.
As I’ve written before here, I’m a big fan of Anita Campbell
and what she’s created over at SmallBizTrends. I’m volunteering to help her on
a new research project at her site, but that’s for another time.
Anita is working with American
Express’s OPEN Forum project which I was reading, I think, before she got
involved. The point of this post isn’t necessarily about Anita, but about what
Amex is doing.
First, they are doing a fabulous job of building community.
They started smart. They recruited Anita, John Batelle (a well-known serial
entrepreneur), Guy Kawasaki, and
others. These folks blog regularly at
their own popular sites, but also add new and original content to OPEN. So now you have brought attention to OPEN by
hitting the hundreds of thousands of readers at these top sites.
A recent post by John
Batelle is what inspired this post where he talks about growing in this
terrible economy. He talks about how we have to step up and have faith that we
can make a difference. I don’t think he
was painting a Pollyanna picture with his comment, “If, on the other hand, we
all declare faith in the future and start acting accordingly, our businesses
will become the engine of economic recovery.” It is a good post. And the site is clearly helping
other small biz owners think about the future.
Yes, we need to tighten our belts, and think creatively how to
best serve our customers, but mostly, I believe, we have an opportunity to help
our country stay on track by acting with confidence that we’ll come out of this
crisis stronger than before.
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