An article in today’s Chicago Sun-Times stirred up Marshall Field’s loyalists who blog at fieldsfanschicago.org, a Web site that popped up last year after Macy’s took over the venerable Chicago retailer. Routine complaints among Field’s fans are (1) that Marshall Field’s was a Chicago tradition that Macy’s should honor by keeping the name and (2) that Macy’s is a shoddy retailer compared to Field’s.
Nicknames the Field’s Fans have adopted for Macy’s include Messy’s and Macy’s Mart, the latter implying that Macy’s is similar to Wal Mart.
The Sun-Times article, Field’s fans thought, went too easy on Macy’s. Essentially, the article discussed clothing lines at Macy’s and noted that a mock house — that was to be built inside the Macy’s flagship store in Chicago — to showcase Martha Stewart merchandise has been shelved because of the sluggish housing market.
Field’s fans took exception to an answer the Macy’s chief financial officer gave to a question concerning why Macy’s Midwestern stores were performing more poorly than stores elsewhere.
Her answer, “That is absolutely not the case,” prompted one Field’s fan blogger to say that Macy’s should release same-store sales in order to prove the statement.
Field’s fans believe that their protests are having a negative impact on Chicago Macy’s stores.