Are journalists hungry for your chocolates? Yesterday when I got home from meeting what I venture to say will become a client that the whole world will be buzzing about in the next six months (ping me off the blog if you want the name of the client), I came home to a priority overnight mail package laid against my front door, from a candy company in Boston who’ve been reading this blog.
But maybe they’ve been reading not quite close enough. Or maybe I have not yet mentioned that here in the big ol state of Texas it’s reaching temps of 107. It’s so hot! How hot is it, you ask?? It’s so hot that when I went out this morning to water my beautiful potted cactuses on the front porch, I ended up watering about a one foot long rattlesnake instead. Ba da bing!
Actually if the truth be told I did water my rather large aloe vera plant and then moved on to other plants further down the porch. I heard a rattling behind me and turned around in time to spy a live rattlesnake wrapped around the bottom of the aloe vera pot. She had come in for the cat’s water dish and I guess the pot and shade of the porch was cooler than the near desert our yard is at this point.
But back to the package on the doorsetp. It’s Sunday so I have time to tell a long southern tale in this post.
I opened it at my kitchen table and found several dark very melted chocolates. This is just plain sad. It’s sad because dark chocolate is good for the soul, fighting cancer and who the heck cares about what it does to the hips.
Secondly, it’s sad because it’s a waste of chocolate and bad PR. Here’s why:
I don’t write about chocolate on my blog.
I don’t write about the food industry, I mostly write about the tech industry as a journalist or e-business, publishing or other geeky or wonky topics.
And the note in the package, just said “We hope you might be able to cover our company in your blog.”
And although journalists occasionally do enjoy free swag like books, tech bags, little pens, Rubik’s cubes with your company’s brand on them etc., chocolates melted in the hot southern sun, are not all that great.
So my chocolate sending friends, if you want to send chocolates, send them in the winter (if that season comes this year at all in Texas.) And target your list a bit more specifically to journalists or even bloggers who write about food and candy and chocolate. They’ll love it! Here’s a great candy blog to target for coverage – www.typetive.com/candyblog/ .
Now, if there are any wineries out there who want to send me a nice bottle of wine, remember wine is always good no matter what the season. And I’ll even write about me writing this blog sipping a glass of your wine. (I’m joking…maybe.)