What do you do when a prospect or client takes the time to provide feedback to your small business?
A client recently gave me a great opportunity to improve my services — I took it and acted on it. Her experience with my reception staff when trying to place an order via phone was not satisfactory and she took the time to tell me about it.
Most people won’t. They’ll just walk away and buy from someone else. That’s why it’s so important to take the feedback you receive from prospects and customers and use it to determine whether changes are necessary in your small business. Does that mean the customer is always right? Maybe.
You are the only one who can make the decision to act on feedback you receive. But don’t forget — feedback is a gift and for all gifts the appropriate response is thank you.