The industry has been very busy over the past weeks. Rumors, turmoil, insults and a coffee and breakfast sandwich fight appear to be brewing.
Kevin Federline is famous once again. The singer, songwriter, married-to-whomever-guy has turned the restaurant industry upside down while upsetting a gaggle of fry-cook representatives. While taking offense to Federline and his starring role in a Nationwide Mutual Insurance Super Bowl commercial, the restaurant industry has boosted the publicity of the soon to be aired ad. Taking the bait, hook, line, and trans fats, the Grand Poobah of all restaurant organizations, The National Restaurant Assciation responded to the commercial- before it hit the airwaves- giving Nationwide massive national acclaim.
Here´s the rub: Federline, a third string rapper Wannabe, who is no Eminem, appears in the commercial as a male Blingster in a series of tryst styled settings while rapping to the camera. Suddenly, after numerous fade- ins and fade-outs, Federline is seen as a fry cook, in a pseudo fast food uniform, complete with arm length tattoos, performing arm waving moves into the monitor. His rap act is as bad in the commercial as it is in real life. Federline, while supposedly manning the fry station, only responds to the manager´s call to action.
"Federline, fries now".
The fake rapper, turned fake fry-guy, quickly serves an order of fries and then the commercial fades to"?¦.
The letters and the rantings have been accumulating according to the news media. The NRA has filed its disappointment with the commercial and has asked that it be removed from the million-dollar line-up on Sunday. If not, the President of the organization threatens, members may eat more fries, but buy less insurance from Nationwide.
Wrong move. The NRA should have outlined the qualities of a fry cook: They must be punctual, willing to learn. They must have an ability to take some harassment from those guys on the street. They must be tough. They need to possess an ability to follow orders, learn from mistakes, have a vision for the future and be able to dream. They have to stand over hot grease, work frantically for hours without any praise. They need to take pride in a job that many take for granted and few would do. Not an easy first gig for a person with dreams of culinary stardom or law school admission.
The NRA´s mistake was they knocked Nationwide. They should have sent a letter acknowledging Federline was miss-cast- he may be a third string rapper, but he´ll never be qualified to be a fry cook.
Consumer Report- In a recent finding, Consumer Report claims that MacDonald´s has a better brew than Starbucks. The magazine reports that a cup of black Java from the arches tastes better than a cup from Starbucks. The publication states that Starbucks is harsh, and tastes burnt. Could there be a breakfast sandwich war waging?
Finally, the California Cheese Producers reached a milestone in 2006.Two billion pounds of cheese was produced in the state. The leader- Mozzarella.