I keep old technology. I have a Hand Spring Visor, the precursor to
Palm’s line of products. I have a Dell PDA – now discontinued. I’ve got
several notebook computers (Dell, Gateway, IBM). I even have a Casio
BOSS and Sharp Wizard.
The upgrades expected from technology 10 and 5 years ago was not so
much the look but was all about how much faster the device could run,
enabling new and more powerful software to run.
What we are seeing in recent days, as notebooks and other computer hardware are about as fast as they are going to get, is the look.
HP’s newest line of notebooks, for example, are definitely freshly
upgraded with more power and features (including longer batter life),
but their main thrust is bold, new designs.
I think about HP’s HP’s Mini 110 by Studio Tord Boontje. The design of the computer is something that belongs with a business owner who wants to complement a fashion statement.
HP’s ProBook 5310m,
is the world’s thinnest full-performance notebook, claims HP, and looks
subtly fashionable, from the outside magnesium frame to the inside
shiny black. These two notebooks are just a small sample of the new
designs from HP and what you can expect to see from other vendors as
The days of using a computer that looks ugly are long gone. I was in
Starbucks yesterday and saw someone using a bright red, Dell Studio
notebook. I’m typing this on a Blue Dell Latitude E6400 (on loan from
The question for business owners is pretty simple, do you want a
computer that looks nice or do you want a computer that makes a fashion